ARCOSANTI: A CREATIVE EXPERIMENT TELLS US ABOUT THE BRAND

VOGUE
ARCOSANTI: A CREATIVE EXPERIMENT TELLS US ABOUT THE BRAND

Arcosanti‘s experimental visions are pictured by Theo Soyez with styling by Valeria Semushina, Giulio Martinelli and Ramona Tabita; three visual and modular stories, each different from the other, which enclose the versatility and heterogeneity of the brand, especially in the story of the three Arcosanti families, namely Riviera, Soleri and Tangeri.

ARCOSANTI was born as a lab in late 2017 in reference to the experimental city in Arizona designed in the 70s by Paolo Soleri, who imagined a place where architecture and ecology (Arcology) could be complementary. This vision inspired to create a new concept brand, starting from footwear, characterised by an eco-friendly approach and high innovation design.
A brand in which the know-how of the luxury-goods experienced production team is completely merged with the ideas of young talents.

VOGUE

AD & Production: Federico Marcelletti
Styling: Giulio Martinelli, Ramona Tabita & Valeria Semushina
Models: Margherita Tondelli, Yu Cai & Isabella Cosima Helene Jahns
Make Up: Greta Ceccotti
Hair: Erisson Musella
All pictures by Photographer Theo Soyez